40+ PR Links for a SaaS: WriterBuddy AI's Strategic Rise to SEO Prominence

Executive Summary

In the highly competitive landscape of AI writing tools, WriterBuddy AI faced significant hurdles when launching its platform. As a new entrant, it had no existing domain authority with Google and was competing against well-established brands like Jasper, Copy.ai, and others. However, through a carefully crafted content-led digital PR campaign, WriterBuddy AI was able to rapidly build its online visibility and search engine rankings.

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Challenges and Objectives

WriterBuddy AI's main objectives were to:

• Establish early search engine optimization (SEO) advantage.
• Rank highly for competitive keywords related to their product offerings, such as "sentence rewriter," "caption generator," etc.
• Generate quick returns on investment to fund continued growth.

The core challenges included:

• A newly registered domain with zero pre-existing authority
• Fierce competition with established brands like Copyai, Jasper, and Writesonic.
• Difficulty ranking for transactional keywords that favor listing tools over blogs
• The imperative to attain high rankings for valuable keywords without baseline authority

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Strategy and Implementation

To overcome these obstacles, our strategy revolved around a comprehensive Content-Led Digital PR approach tailored to build domain authority and search visibility rapidly.

Ideation

This was the beginning, as we immersed ourselves in the AI industry, analyzing studies, whitepapers, and tech journalism. Our goal was to identify a unique angle that would resonate with WriterBuddy's audience and the wider tech community. To do this—

• We targeted the underexplored aspects of the AI industry.
• We wanted to develop an AI industry report or stat that journalists seek but lack.
• With all the data we had, our initial research led us to create a PR infographic campaign titled "Global Investment Report on the AI Industry for 2021-2023."

Content Creation

Now, we have the topic ready for content creation. Check out how we did it:

• We researched over 10,000 AI companies and analyzed their funding data from 2015 to 2023.
• We used sources like CrunchBase, NetBase Quid, S&P Capital IQ, and NFX to find data.
• With the data, we crafted engaging, data-rich content and included a visually appealing infographic.

This piece balanced aesthetic appeal with informative content, making it a valuable resource for industry insiders and enthusiasts.

PR Outreach

To send out the PR, we followed this approach:

• We used media database tools to target reporters covering AI, tech, and venture capital.
• Crafted personalized pitches to highlight the relevance and uniqueness of our data.
• Refined messaging based on the success of initial placements.

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Results

WriterBuddy AI's digital PR campaign achieved outstanding results:

• Over 44 high-quality backlinks from respected publications like TechCrunch and PCMag
• A substantial domain rating increase from 0 to 24 within just 10 days
• Enormous organic traffic growth to over 113,000 monthly visits by June 2023
• A remarkably cost-effective link acquisition price far below industry benchmarks

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Publisher	DR	Domain Traffic
	94	118M+
	92	655M+
	92	3.4B+
	86	10M+
	86	33M+
	84	3.3M+
	81	31.4M+
	79	3.8M+
	78	3.1M+
	77	2.3M+
	74	1M+
	74	1.2M+
	71	62K+
	66	194K+

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Conclusion

WriterBuddy AI's incredible rise clearly demonstrates the immense power of combining authoritative content creation with strategic digital PR as a potent driver of online visibility, domain authority, and SEO performance in the AI technology spectrum.

If generating comparable successes is a priority for your brand, our team has the expertise to develop and execute a tailored digital PR campaign to catalyze your platform's growth. Connect with us to initiate a collaboration to revolutionize your search engine impact.

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