31+ Backlinks Earned for Our Airlines Career Blog Client

Executive Summary

Cabin Crew HQ, true to its name, stands as the ultimate hub for global Cabin Crew professionals. Purposefully structured, the website caters to the needs of every Cabin Crew, offering invaluable resources for a comprehensive understanding of their profession. Moreover, it serves as a gateway to the latest industry trends and exclusive recruitment prospects with premier airlines, ensuring their audience stays ahead in their game.

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Challenges and Objectives

As a revenue-driven blog, Cabin Crew HQ relies significantly on impressions to fuel its website traffic. SEO emerges as their most potent tool to capture the attention of a global user base. From us, they wanted to have a DR boost by earning authoritative backlinks. In other words, they aimed to rank for more keywords, including #1st-page positions in SERPs.

For that, our DR90+ PR Backlinks were the best solution to achieve everything they wanted within a month.

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Strategy and Implementation

As with all our Digital PR campaigns, we opted for a content-led PR link-building strategy. We channeled our efforts towards securing premium editorial backlinks from some of the most influential publishing platforms worldwide.

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Methodology

We examined 30 of the busiest international airports worldwide based on the Port Authority of New York and New Jersey’s 2022 Annual Airport Traffic Report. Then, we ranked them based on their scores out of 100.

Scoring Process

• Each airport was assessed on multiple factors, with a normalized score out of 100 assigned for each criterion.
• Individual scores are combined, considering weights based on importance.
• Applied appropriate weights to normalized scores to create a composite score for each state.
• The final composite score ranged from 40 to 80 for a realistic assessment of airport performance.

Data Handling

• Only actual values were stored in the final dataset. Individual feature scores were removed.

Criteria Analyzed

• The total number of passengers passing through the airports.
• According to the Official Aviation Guide of the Airways (OAG), we derived Average On-Time Performance:
• Focusing on the cost of a week’s parking using the cheapest available option (e.g., long-stay car park, economy parking), we derived parking fees.
• Considered the cost of the shortest available parking slot for dropping off passengers outside the terminal building.
• The number of restaurants and bars within the terminal buildings.
• The number of duty-free shops within the terminal buildings.

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PR Outreach

After crafting our link-worthy report, we pitched the relevant journalists in this niche. This niche has less competition than the other digital PR campaigns we launched. So, I won’t lie; we did expect a very good response. And guess how they did? Read more in the results section!

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Results

• Total Backlinks: 31+
• DR90+ Backlinks: 3
• DR80+ Backlinks: 6
• DR70+ Backlinks: 5

Publisher	DR	Domain Traffic
	94	118M+
	92	655M+
	92	3.4B+
	86	10M+
	86	33M+
	84	3.3M+
	81	31.4M+
	79	3.8M+
	78	3.1M+
	77	2.3M+
	74	1M+
	74	1.2M+
	71	62K+
	66	194K+

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Ending Note

Earning an impressive tally of 31+ Digital PR backlinks from a single piece of content is a feat worthy of celebration. The infusion of link juice from these esteemed high-authority sites holds the promise of propelling our client back to the zenith of Search Engine Results Pages (SERPs) in no time.