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Executive Summary
In the dynamic realm of healthcare data analytics, Ozmosi emerged as a pioneering force, revolutionizing the industry with cutting-edge solutions. However, the company faced a formidable challenge – a complete lack of online presence, with a domain authority of zero. Undeterred, Ozmosi embarked on an ambitious journey to rapidly establish itself as a trusted authority in the highly competitive YMYL (Your Money or Your Life) niche.
Objectives
Ozmosi's objectives were clear:
- Swiftly build a robust domain authority and E-E-A-T profile within the YMYL sector.
- Enhance brand visibility among key stakeholders and investors.
- Achieve a substantial increase in web traffic and search engine rankings promptly.
Strategy and Implementation
Overcoming the hurdle of building domain authority from scratch in the regulated YMYL sector demanded a strategic and calculated approach.
Recognizing the power of high-quality content and strategic outreach, Ozmosi implemented a Content-Led Digital PR campaign to earn coveted Tier 1 backlinks, the cornerstone of domain authority and credibility.
Ideation:
- The "Healthiest States Index of The USA 2023" was born – a comprehensive analysis leveraging current health data from reputable sources.
- Meticulously crafted to capture journalists' attention and align with pharmaceutical industry standards.
Content Creation:
- A dedicated data science team analyzed and compiled health data across 12 critical factors for all 50 states.
- The result: a visually captivating and academically rigorous report offering a novel, state-by-state wellness comparison.
PR Outreach:
- Targeted top-tier health, science, and data journalists with personalized pitches showcasing the unique methodology and findings.
Results
- Secured a remarkable 29+ backlinks, including placements in highly authoritative DR90+ and DR80+ publications.
- Achieved a median domain rating of 76 for backlinks, with a monthly traffic reach of 2.5 million.
- Ozmosi's domain rating skyrocketed from 0 to 22, solidifying credibility within the YMYL niche.
| Publisher | DR | Domain Traffic |
|---|---|---|
 |
94 | 118M+ |
 |
92 | 655M+ |
 |
92 | 3.4B+ |
 |
86 | 10M+ |
 |
86 | 33M+ |
 |
84 | 3.3M+ |
 |
81 | 31.4M+ |
 |
79 | 3.8M+ |
 |
78 | 3.1M+ |
 |
77 | 2.3M+ |
 |
74 | 1M+ |
 |
74 | 1.2M+ |
 |
71 | 62K+ |
 |
66 | 194K+ |
Conclusion
Ozmosi's journey serves as a testament to the power of strategic content marketing and PR outreach. Through skillful execution, the campaign demonstrated that rapid improvements in domain authority and online visibility are achievable, even in challenging sectors. As healthcare evolves, Ozmosi's success story inspires businesses striving to unlock data-driven solutions while establishing a commanding digital presence.
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