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Executive Summary
PickyEater is a popular vegan food blog owned and managed by Anjali, a certified health nutritionist. She’s also a Google employee and prefers to write her own blogs. Over the past two years, we helped PickyEater grow from 50k+/m to over 200k/m with our SEO strategies, technical fixes, and link-building!
In this case study, we’ll show you how we earned 44+ high-quality backlinks for PIckyEater using a Content-Led Digital PR campaign.
Challenges and Objectives
PickyEater's niche in food blogging was competitive and required high authority to rank. However, Anjali would never compromise the quality of her content only to rank in SERPs. Rather, she focused on backlinks to rank her content. Despite a robust backlink profile, she wanted to diversify and strengthen it with our Digital PR.
Strategy and Implementation
Usual link-building takes time, but we didn’t have much of that. So, our Content-Led Digital PR was the only suitable option for quickly earning and diversifying a link profile.
Our Process: Ideation, Content Creation, PR Outreach
Our approach in this strategy involved a meticulously crafted 3-step process: Ideation, Content Creation, and PR Outreach (ICP).
Ideation:
We aimed to identify a credible topic that would attract major publications.
Anjali never wrote anything solely for backlinks or SEO. Even in this case, resonance with PickyEater’s audience was a must, so we had to keep that in mind during ideation.
We analyzed the knowledge gap, available data, and industry trends to finally decide on a captivating topic— “World’s Most Popular Cuisines.”
Content Creation:
Our content managers, data scientists, writers, and visualizers collaborated to create the content.
- We primarily jumped into social media and used Instagram hashtags to source the most popular cuisines worldwide.
- After collecting data, we validated and crafted a data-driven report with our own analysis.
- We added an infographic to make the content more engaging.
PR Outreach:
- Our team meticulously targeted journalists and publications in the food and beverage niche and pitched our content using different angles.
- We employed personalized outreach strategies to maximize the impact and reach of our content.
Results
After an initial two-week period of anticipation, PickyEater began receiving high-quality editorial placements. The blog secured over 44 backlinks from prestigious sites, including Forbes, Cleveland, and Estadao.
- Total Backlinks: 44+
- DR90+: 3
- DR80+: 4
- DR70+: 6
| Publisher | DR | Domain Traffic |
|---|---|---|
 |
94 | 118M+ |
 |
92 | 655M+ |
 |
92 | 3.4B+ |
 |
86 | 10M+ |
 |
86 | 33M+ |
 |
84 | 3.3M+ |
 |
81 | 31.4M+ |
 |
79 | 3.8M+ |
 |
78 | 3.1M+ |
 |
77 | 2.3M+ |
 |
74 | 1M+ |
 |
74 | 1.2M+ |
 |
71 | 62K+ |
 |
66 | 194K+ |
This expansive reach was not just limited to link-building. The campaign also brought about a substantial increase in PickyEater's keyword rankings and overall traffic. Specifically, the blog saw:
- New Keyword Rankings: An increase of 47,000 new keywords in just 14 days, a feat that typically takes months.
- Total Traffic Improvement: A remarkable 17% growth in overall traffic within the same fortnight.
Within weeks, PickyEater began observing improvements in SERP positions, CTR, and impressions. This trajectory sets the stage for sustained organic growth and enhanced online visibility in the coming 6-8 months.
Conclusion
Are you looking to replicate this success for your website? Contact us.
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